Branding is an important part of each and every business. If your customers don’t have a clear message of who you are and what you are offering, then they will find someone who does, someone that they can clearly understand and connect with. Why Is Branding Important? Branding lets your customers and clients know what they can expect from you. In a nutshell, branding is sharing content – videos, images, words, that deliver your core message, what your company is all about, who you are, what you can do for them and proof of your work. And it must be delivered consistently… or you risk being forgotten...